How to attract potential buyers to empty or outdated properties?

For real estate photographers, it is a common thing for you to take a photo shoot of a newly built or an outdated property. Even with the most stunning shot it is still an empty room or a messy old one.

To have them to be competitive on the market you would need to stage or renovate the property. With the housing crisis nowadays, the cost for it is so high. So are there any alternative solutions?

How to improve your empty or outdated messy furnished room images?

Traditionally, you would need to stage or renovate the room first.

But this solution comes with more cons than pros for the home owner:

Time and Cost Efficiency: clearly the traditional stage took time to complete (logistic, styling, furniture cost, renovate cost,…).
Not flexible: If the stage is not as good as the expectation, time is wasted and cost will increase.
Other risks related to damaged furniture.

So is there any better solution? Yes, there are. With the development of nowadays technology, we can stage and renovate the room virtually. These techniques are called Virtual Staging and Virtual Renovation,…

What are Virtual Staging and Virtual Renovation?

Virtual Staging and Virtual Renovation are the techniques to stage your property digitally and transform empty or outdated properties into visually appealing, fully-furnished spaces. Using the 3D/rendering software you can place virtual furniture in, or replace the old furniture with the new one. It can be freely changed to a completely different style depending on the target audience.

Virtual staging uses virtual furniture collection and styles to have your empty room staged digitally by using 3D/rendering software.
Virtual renovation focuses on renovating your current room. It first removes the current furniture and replace them with virtual furniture that renovate the room completely. Ceiling, tiles, and walls can also be renovated.

In this case, technology beats traditional, as:

Time and cost-efficient: Virtually stage or renovate only took hours to finish and it is way cheaper than the traditional stage.
Flexibility: various styles and furniture collections for you to choose.
It also helps the buyer envision their living space, and that can reduce the listing time – and improve your sale.

What do you need to stage and renovate virtually?

Investment, even though much lesser than the traditional way, require very specific understanding of the technology and an expert skill set.

A 3D/Render software and a good hardware to run it.
Designer skills to have it stage perfectly.
A Virtual furniture collection should have various styles and variation that appeal to large number of potential buyer.

So you have to spend time to learn, invest in a powerful-enough workstation and a furniture collection to do these techniques by yourself.

Or you can use an outsourcing services to carry out the hard parts

There are many service providers on the market nowadays for these 2 services, you can have a lot of choice but Ursin Company would be your best option due to:

We are professional, well-trained, experienced, and have the equipment requirements for the job
We offer a various collection and styles that suitable for different requests and properties
Using outsourcing also saves your time, and lets you have more time for other projects

Virtual staging and Renovation do help you to attract the potential buyers to this empty/outdated properties. You start to invest your time and money into learning and technology to do it yourself. Or you can try our Virtual Staging and Renovation services.

Beside all the perks above, we are offering 24 hours turn around time, 24/7 customer care and consistency quality.

For more details of our services you can learn more in: