Floor plan – why is it important for real estate listing?

Nowadays, when looking for a properties to buy the buyer are more often to look for a floor plan. According to 2021 Zillow Consumer Housing Trends survey, 81% of consumers agree they’re more likely to view a home if the listing includes a floor plan.

So how is it become more important? and how it will affect the buyer decision?

Home search process habit:

To find out how important of a floor plan is for a listing, first we should learn the way buyers searching for their home. According to NAR Profile of Home Buyers and Sellers 2023 research in USA real estate market:

41% of the recent buyers took their first step is to searching online at the property.
Buyers typically searched for 10 weeks and looked at a median of 7 homes, and viewed 4 homes only online. The number of weeks searching is unchanged from the 2022 report.
93% of buyers say they are more likely to spend time looking at a property with a floor plan
Floor plan is the single most desired data asset on a listing by consumers, along with standard photos and listing data.

So we can conclude that a large a mount of home buyers can decide to buy a house just to see the property online. Floor plan is one of a most important factor affect that decision.

So in reality how important a floor plan is?

Floor plan is an essential part of a listing:

According to several researches:

National Association of Realtors:

Floor plan is one of a key factor that the home buyers searching for. Follow NAR Profile of Home Buyers and Sellers 2023 research.
According to NAR 2024 Home Buyers and Sellers Generational Trends report, floor plans are in the top 3 most important feature on a listing and correlates highly with capturing potential leads.

Zillow researches:

A 2023 Zillow research show that, buyers are more likely to view a home if the listing includes a floor plan they like (82%). Floor plans to help decide which homes to tour and an in-person visit for the homes with floor plans that fit their preferences
Also from another 2024 Zillow research, a modern floor plan also a deciding factor for many buyer with 61% buyer said it in their top 3 reason and 16% said it is their top 1.

Number doesn’t lie, those statistic above show the importance of a floor plan to the home buyer. It affect the decision when looking for their future home and really show that it is necessary to feature a floorplan in your listing.

Why you should add floor plan to your listing?

Help the buyer understand the overall layout of the property when looking online

A floor plan would help buyers understand the structure of a property before deciding whether they willing to go to see it for themselves.

A floor plan is a valuable information about the property, that give buyers a great insight to see if they like it or not. It also show that the agent is actually want to help their customer to find their dream home, saving time for both side before arranging a visit to the property.

The buyer can easily plan, customize and re-decorate their home

A provided floor plan allows the buyer to plan, or re-structure the interior of their future home more effectively. Knowing the room layout letting them choose which furniture and where to place it to bring out the effective flow.

Help build your brand awareness with Real Estate Agency’s exclusive floor plan design

A floor plan can be customized to your brand exclusive design, this helps you increase your brand awareness and makes your listing standout on the market.

If you are struggling to make a floor plan and does not come out with a design idea for your brand yet, you can check out Ursin company floor plan services.

Our floor plan provides various styles to served all your needs, include our available floor plan template that you can customize on.

So how to make a floor plan for your listing?

Using floor plan scanning app

You can using floor plan scanning app like: Cubicasa; floorplanner, Dot3D,… They are easy to use but do not work well with complicated and technical required floor plans.

Some apps required a specific equipment to use.

Draw it yourself

You can use technical software like Auto Cad to draw the floorplan by yourself. This way you can have more detailed floor plans but you have to invest in a good PC and some software (AutoCad,..). Also, it require your technical skill that cost a lot of your time just to learn it.

An average time to manually draw a floor plan is…

Outsourcing

To have an accurate floor plan and not to spend much time to draw the floor plan yourself, The best solution would be outsourcing. It also a good strategic move for your business to scale which let you focus more on other projects.

Outsourcing companies are the experts. They are equipped with the latest technologies and have the powerful tools to run it. Latest trend and designs are also updated to keep up with the market. Their well trained and experience operation teams will provide you a perfect floor plan.

You can try Ursin Company floor plan service. we operate 24/7 with 12 hours turnaround time. Learn more about our service and place your trial order in: