General Information
How To Branding Your Real Estate Photography Business
Mar
Real estate photography is a niche and highly competitive market. Branding your real estate photography business is essential to standout in this market.
A strong brand name will help potential customers recognize you and learn about your services. But what is a good brand name for your real estate photography business? And how to brand it effectively
Let find out
1/ Relationships and connections
In this industry, one of the most effective way to market your business is by word to mouth referral. This can be done by building your relationship with your current customers and provide the services that consistently meet their expectation.
Don’t be afraid to ask your client for referral, if your business is good enough they will not hesitate to let their friend know about you.
Attending events and conferences is also a good way to promote your business, learn from others and make valuable connections with people in the industry.
Your main goal from these events & conferences is to networking, socializing with industry professionals. All you have to do is participate in conversations and make yourself known.
The conversation can be about anything that you are willing to share, including business ideas, photography technique, and industry insight, etc. The more you engage, the more opportunities your brand has for it to grow in real estate photography industry.
2/ Social media presence
So you got connections and people want to be in touch with you. So what is a better tool than social media to capture all of that leads.
Visual-focus platforms like Facebook and Instagram are ideal for showcasing your photo related works and connecting with people in the industry or your potential clients. Be more active on the internet, interact with others, and post content that engage your audiences to maximize the use of these platforms.
This should have built your social media profile which represents your business on the internet.
Here is how:
1. Your profile picture
Use your Business logo for your profile picture or, alternatively a professional portrait of yourself. Make sure that your profile picture is recognizable.
Consistency is important. Your profile picture should be the same across platforms and avoid frequently changes.
Remember that, people consider your profile picture as your branding image. Changes can represent development but changing constantly might confuse your audience.
2. Your Bio
Your bio should be concise yet informative. List some keys that best describe your business:
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What does your business offer?
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What are your sale points?
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Your website & contact information
For example, add an Instagram Bio link to guide your followers toward the relevant resource that they might interest in. Such as your blog, your website, or your other social accounts.
Also, Instagram’s “Story Highlights” is a great element to help you answers frequently asked questions, showcase of your products and services or sharing reviews and tutorials.
3. Your posting
No matter how good your bio and profile picture are the key deciding your channel successfulness is your contents.
1. Posting consistently
Your content must be posted with a consistent and high frequency. It helps improve visibility with social media algorithm, the more you post the more you appear to your audience. And also it help people see that you are active on the social media, suggesting that your business is still going strong. Here is a suggested post frequent by Hootsuite:
2. Content variety
Don’t just keep showcase your photos all the time, that’s just one type of content. To be more active and standout on social media, you should do a research on what other people pay attention to in the industry. Take note of what they spend their time on. The content they post, the content they react to, the discussion they are involve in. Then you should figure out what do they need.
3. Content pillars
After figure out what your audience interested in. Build a content pillars to define themes for your contents. Set your goal for each pillar, what do you want to show to your audience? For example: You want to share your business process, how do you work? You can name the pillar as “Insight” and develop your ideas like:
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Insight:
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A day at work with me (Video content)
- Post production process (Multiple photos)
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Similarly you can develop other pillars such as “Guideline”,
- Guideline:
- How to order (Video, photos)
- How to prepare your home before the shot (Bio graphics, photos, video)
From that you can develop maintain a steady stream of engaging posts and enhance your real estate photography branding.
3/ Your website
Your next important factor to the branding of your real estate photography business is your website. No matter how your website is designed it should include the following:
1. Services information
People come for your products and services so they must be shown with details and easy to understand. Best to have a research of how to display your services and products on the website.
Here are popular examples:
- List: Display each of your products/services one after another with the detail description. Quick and easy yet informative.
- Columns: Work best if you sell in packages and all of your packages are built on each other. Help the client easy to compare which package suit them most.
Source: Photostetic
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Sale page(s): Describe each of your services and products in their specific pages, it should contains all the detail and information needed. Include testimonial and FAQs is also work very well.
2. Portfolio
Showcase your work to approach your potential clients is one way to branding your real estate photography business. Let people see how good you are and consider giving you a try.
Avoid choosing a random selection of photos and upload it to your website. you need to assemble a collection of images that represent your best photography work.
Photos should all be technically correct, have great subject content and excellent composition. These photos should also show the properties at their best. Aim for a portfolio of around 12 images allowing clients to quickly decide that you are the photographer for them.
3. Contact information:
At this stage people are ready to learn more about you and consider to give you a shot, how can they leave a question? how can they have your contact information? That is why you need a contact page. The page should let people know
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Who you are?
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Your working location and working area? If you have an office and they can see you physically you can add a map and “Get direction” button to guide people how to get to you.
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Your working hours?
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Phone number & email?
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Simple contact form.
Like how we did below:
4/ Consistency in quality and value through editing
Your brand is built on the quality and consistency of delivered products. But to maintain the quality and standout from others visually, some of the things you can do are:
- Develop a signature photo editing style that set you apart.
- Building a clear quality standard for your editing.
- Develop workflows for your editing process.
But to do that it would take time for you to learn about basic editing and develop your own standard and process. This could be solved by partner up with an other company that provide you exclusive styles and consistent quality.
The benefit of this is various, you can have a dedicate team of editors that know the style you refer and what you needs. You can have a consistent quality products ready to deliver to the agent every time. Consistency is what people need in this industry, that what make a client come and stay with you.
We are Ursin – Real estate photo editing service, we are proud to deliver our client the their expectation with the consistent quality, 12 hours turnaround time and we has been operate 24/7 for 12 years and still going.
Let us help you branding your real estate photography business.
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