How to stand out with signature photo styles in real estate photography business.

Real estate photos play a crucial role is a listing, but if you scroll through for about 10 listings in a row, you would notice that most of the photos are following the same formular. Everything is brighten up, some are overexpose, white walls, and little variation…

Yes, the purpose is to showcase the actual color, space of the property but does it enough to make a sale? Is that really the best way to showcase a property? And does it help your photography brand stand out?

The photos should have bring out the vibes of the property, pique the emotion of the potential home buyers. Which helps them emotionally connect with that property and increase the chance of making a sale. Also having a unique style help your services being recognizable and stand out from other competitors.

How to develop that kind of editing styles? Let find out.

1/ Know your brand presence

First of all, you need to define your brand. You can consider all the below:

1. What is your brand values and purposes?
2. What is you brand promise to deliver?
3. How you position your brand
4. How you like the color in your photos? (Clean, bright or moody, cinematic?)

Brand presence is the foundation of your photo styles. It lead your visual direction and ensure the consistency that your brand is recognized.

Review if your developed styles are reflect your brand value, and does it fit with your market, target customers. For example:

1. If you position your brand as a high-end, luxury real estate photography, your style should exude elegance, clean symmetry, and polished edits.
2. If your brand is more accessible, go for a welcoming vibe with natural light, that feel like home to everybody.

Keep in mind that, this is not just for aesthetic, it’s also your brand presence and promise.

2/ Identify your target audience

Now take a look into your target audience and customer. Ask yourself: “Who do you serve?”

1. Which segment have most of your clients: Luxury? Residential or commercial real estate?
2. What common in your serving region: Coastal home, modern condos, rustic properties?

Arrange all the information and categorize the the segments/ property types/ or how big of your clients are to develop several suitable styles for your business.

For examples:

Your main clients are luxury real estate and your serving region is in a coastal city, you can now find the luxury listing in your region to see how the property are designed and how are the others edit their listing photos.

Look into 10 – 50 – 100 listing properties, Focus on:

1. Property segment Does it align with your audience
2. Listing time: Are they effective
3. Shooting angles: Are there any different from your current workflow?
4. Editing: Style, color, lighting, brightness, window view, distortion, shadow, details,….

3/ Start developing your own styles

After your research stage, you should have in mind of an image that can reflect your brand and actually value to the customer.

It’s time to start craft that style in your mind. Choosing key elements to develop your style from, for example:

1. Color: Warm, neutral or cool?
2. Lighting: Balanced, even out or soft shadows
3. Tone and mood: Clean and airy, dreamy – elegant, or bold and metallic
4. Details: Window view, shadow, saturation?

Mix and match those elements to create a photo style that you like and would bring out the vibe of the listing, and recognizable for your brand

But if we do not have an idea of how you like it, you can try to replicate what work from the listings you see and find the inspiration then add a little bit of yourself in it.

You can develop multiple style for each segment or each kind of property design. Making your brand accessible to various type of clients.

4/ Standardize

This final stage is to ensure the consistency will be there when your new styles is launched.

A process need to be created with step by step instruction:

1. Editing procedure
2. Index of the editing variables (Exposure level, white balance, color, contrast,…)
3. The output standards (Resolution, tone, result example,…)

Test your process across various of input types and conditions. Ensure that it works whether the input is a beach side villas or a residential property. The style must bring out the emotion and visual that your brand stand for.

And that just it

Now that you just create yourself a competitive edge in the real estate photography market. A signature style helps you:

• Standout in the market
• Connect emotionally with the buyers
• Build a recognizable brand

And with the standards workflow in place, consistency and quality will be maintained no matter how much you shoot and edit.

Want to streamline the process?

If you are not having the time or still struggling to do the research and develop on your own style. Don’t worry, you can partner with us, Ursin company. We have years of experience working with clients across multiple real estate markets with insight that can give you a real edge.

We are a process oriented company, with developed process, standards and 5 developed editing styles to choose from. Which can be fully customized and tailored to meet your style and your brand identity.

Learn more in: https://uredit.com/our-services/