Real estate staging, whether it is traditional or virtual, exist because of one fact: an empty room or house always look boring! With the development of technology, virtual staging appeared and soon became the ultimate answer for these “boring” situations.
So, what is exactly virtual staging? how does it work? how can it benefit all relevant parties? and why it dominates traditional editing? Start this quick read and get the answer!
It’s not just putting things in empty spaces
Virtual home staging is a type of home staging in which an interior design is created in a graphic editor by utilizing collections of 3D virtual furniture. In other words, the editor, using a compatible graphic program, can act as an interior designer to stage the preference style of virtual furniture into an empty room photo. This process is never simply just putting things in place but create an atmospheric look to the photo, make the house or property looks more lively and stylish at the same time.
Virtual staging is especially popular among real estate agents, photographers, and interior designers. The main goal of this kind of visualization is creating highly realistic images of properties, usually for sale or commercial purpose. According to a report from National Association of Realtors (NAR) in 2019, listing property with empty photos last at least 3 time longer than the one with virtual staging. The reason for this is virtual staging can assist potential buyers in visualizing themselves in the space and to offer a better perspective of how the home could look when furnished.
A superior alternative to traditional home staging
It is undeniable that real estate industry is relying on the internet more than ever, more than 85% of home buyer are now using online listing to search for their next home. With this situation, virtual staging became a powerful marketing tool to display visually-compelling listings that attract and retain the interest of buyers.
Virtual Staging is cheaper than traditional home staging, by a landslide. Good furniture can be a heavy investment and not every home seller have a budget for those, not to mention other expense such as designing. Virtual staging, on the other hand, offer an endless variety of furniture with a drastically smaller price, usually a couple of hundred dollars for the whole house staged. Furthermore, time saving, because virtual staging can be done within one day or two.
And finally one of the greatest benefit that virtual staging brings to the home sellers that traditional staging can not, is the ability to stage their properties while still staying in those. Virtual staging can easily remove or replace unwanted furniture without having the inhabitants to relocate.
Some advises if you want your photo staged
You are encouraged to have your photo virtual staged by the professional because of several reasons. 3D graphical is not an easy skill to master, most editors must be trained under serious courses to be qualified for the job. Access to virtual furniture collection can be costly and lackluster if you are not an virtual staging service provider, these providers took their time and investment to build their own collection to a level that you cannot achieved. Last but not least, you need a good sense of architecture design and styling to provide a good outcome because after all, making the place looks good is the ultimate purpose of virtual staging.
Then, what you can and need to do is picture the outcome, in your mind, when capturing the property, so you can have the initial idea of how the end product turn out. You can also make sure the place as empty as possible, remove unwanted object, fixing or avoiding details that can effect the quality. Think of it as you are providing a better canvas for your editors.