You need your real estate photo edited, and here is why

There is always a home buyer out there in the quest of finding their perfect house. They comb through a list of thousand and thousand of properties and there it is, catching their eyes, the photo that you took and edited. It has the right angle, correct color, perfect atmosphere with beautiful lightning and a blue sky can be seen from the window. Their consideration and hesitation are slowly fade away.

A well edited photo or video of a property can always does magic to a home buyer, but it is not stopping at that. There are more reasons that make editing become a requirement in real estate illustration industry today.

Your shots are not always perfect

We hate to break it to you but your shot is not a hundred percent on point. It is no doubt that you know how to do your job but there are always some unexpected happen such as the ambient light that day is terrible, your frame is a little bit tilting or your camera just not working well. These problems can be easily solve by editing or post-producing. That sky will become vibrant blue with naturally white puffy clouds, every light bulbs is projecting perfect lightning, the fire place is well lit, distracting objects are removed, even a blank television seem to be playing…

Before

After

Furthermore, according to the current trend in real estate photography, HDR (or High Dynamic Range) photography are dominating the industry right now with more than 80% of listing photos. HDR make it easier for photographer that challenged by difficult lightning situations and at the same time produce overall better looking results. Although, it required a certain level of editing to be successfully delivered. Feel free to visit more articles to further understand HDR as well as other photography tips.

“Does editing means overselling ?”

Not at all. In contrast, editing can help providing the exact picture of a property . What if it is dry season and the front lawn grass is withered or that is a cloudy day and the house look moody? Luckily, by editing, you can bring the property back to its finest hours . There is also a common situation where the property you are going to shoot is completely empty and the rooms look boring. That is when virtual staging coming in play and fill those empty room with virtual object that can set the style for those rooms and the whole house, showing the true potential toward home buyers.

Your clients can be benefited as well

It is needless to say – or we can call it a fact – that good photography and videography are critical for your client’s success as a real estate professional. Most home buyer nowadays search for their needs online and you might have no more than 3 second to capture their interest. The recent research from the US National Association of Realtors (NAR) are further pointing out the important of a well-edited photo in real estate selling:

• Properties with high quality photography sell 32% faster.

• Properties with more photos sell faster. A property with only one photo spends an average 70 days on the market, but a home with 20 photos spends 32 days on the market.

• For properties in the $200,000 to $1 million range, those that include high-quality photos and videos in their listings sell for $3,000-$11,000 more.

Those simple reasons are well enough to convince that editing and post-processing is needed for your business. But it is not so easy to possessed the ability to turn your works into the best version possible, that is not mentions a capable computer and graphical programs. And that is why we, Ursin, are here to give you a hand. Check out our amazing services to see what we can do and grab yourself a free trial now!